QUICKKOL TOOLSV1 · CAMPAIGN PLANNER

Big campaign ideas. A clearer budget.

Estimate the cost of your influencer campaign, or find out what your budget can do.

01 Your campaign brief

Platforms Select one or moreTikTokInstagramYouTubeX / Twitter

Creator country / region

Content niche

Campaign goal

Creator size

Plan by platform

Set creator counts and content for each platform. Counts are partnerships, not unique people.

Instagram

Instagram · creators

Instagram · content

Total creator partnerships: 20

Micro, mid-tier and macro creators balance reach with content volume.

Adjust views & additional costs

Typical views are editable planning assumptions, not measured market averages. Each creator delivers one post or the selected bundle.

Instagram

Instagram · Micro · views

Instagram · Mid-tier · views

Instagram · Macro · views

Additional costs (USD)Add shipping, usage rights or management fees.

Contingency (%)Reserved on top of creator and additional costs.

Have a specific creator in mind? Estimate their rate

Estimated campaign budgetUSD

$9,761 – $13,01620 partnerships · including extras & contingency

One post or selected bundle per creator

Creator partnerships20

Estimated total views435.2K–652.8K

All-in campaign CPM$14 – $30

Avg. creator fee$443 – $592

Platform plan

Instagram20 partnerships$8,874 – $11,832Creator fees

Your creator mix

Micro8

Mid-tier8

Macro4

See budget breakdown

Creator fees$8,874 – $11,832

Additional costs$0

Contingency (10%)$887 – $1,184

Campaign total$9,761 – $13,016

Find creators for your campaign

Based on QuickKOL internal rate benchmarks and planning assumptions. Creator partnerships are not deduplicated across platforms. Views use a ±20% scenario range, not guaranteed or unique reach. Final fees are negotiated; rights, paid media, taxes and other unentered costs are excluded.

Method and example

Estimate creator fees from tier view assumptions, platform CPM ranges, content formats and adjustment multipliers. Total = (creator fees + additional costs) × (1 + contingency). Budget mode selects whole partnerships using upper-end costs.

Assumptions and limits

V1 CPMs, default views and mixes are internal planning assumptions; no external sample calibration is provided. Each creator supplies one post or selected bundle. Partnerships are not deduplicated across platforms; ±20% views is a scenario range. Rights, paid media and taxes count only if entered as additional costs.

Worked example

Assume 10 US Micro creators each publish one Instagram Reel, Default niche, 8,000 views each and internal CPM of $15–$20. Creator fees are $1,200–$1,600. Add $200 costs and 20% contingency for a total of $1,680–$2,160. This is not a real quote or a reach guarantee.